How to Get More Followers on Instagram

How Do I Get More Followers on Instagram? It’s a common question I hear a lot from small businesses around the Indianapolis area. While you could pay to promote your Instagram account seen by more people and build your followers that way, there are some other ways that won’t cost you anything but time. Build…read more

Four Marketing Mistakes Small Businesses Make

Running a small business is no easy task. There’s always something that needs to be done, you are always working, and the to-do list never seems to shrink. With so much to do, many times the first thing to be put on the back burner is the marketing of the business. As a digital marketing…read more

Lesson Learned from Ad Blockers

  I recently read a research article from GlobalWebIndex titled “1 in 2 Blockers Say Ads are Annoying or Irrelevant” in which they asked 22,000+ ad-blocker users why they block ads. The answers were understandable and I agree with much of them, but does this mean your Indianapolis business should stop placing ads online? Online Ads…read more

How Much Does Social Media & Digital Marketing for Small Businesses in Indianapolis Cost?

  How Much Does Social Media & Digital Marketing for Small Businesses in Indianapolis Cost? Wouldn’t it be great if you knew exactly how much digital marketing services for your Indianapolis small business would cost up front? What if you could go to a Noblesville digital marketing shop’s site and see exactly how much it…read more

3 Marketing Ideas for Virtual Reality (VR)

Virtual reality or VR, seems to be the next big thing for 2016. Last year it was live streaming where we saw Meerkat, Periscope and Facebook Live roll out to the masses. But this year, it seems that wherever you turn, whether it be at CES or SXSW, VR is present in a big way….read more

7 Content Curation Tools for your Social Media Marketing Strategy Part 2

7 Content Curation Tools for your Social Media Marketing Strategy Part 2 – Working with Buffer, Bit.ly and Google Alerts This is the second part of a two-part post on content curation. If you haven’t read Part 1, click here. Content curation is an important part of social media marketing. It is the practice of…read more

7 Content Curation Tools for your Social Media Marketing Strategy Part 1

7 Content Curation Tools for your Social Media Marketing Strategy Part 1 – Working with Feedly and Pocket Content curation is the practice of finding valuable content and sharing it with your social media followers. For instance, a local Noblesville restaurant might want to share a great review of a California Cab that the restaurant…read more

Overcoming Duplicate Content on Franchise Sites

Overcoming Duplicate Content on Franchise Sites A small business owner in the Indianapolis area recently came to me wanting help in getting his site to appear more often in Google search results. SEO or Search Engine Optimization is a common request from many small businesses and there are some straight-forward steps one can take to…read more

Why Reports of Twitter’s Death May Be Premature: The Pros & Cons of the New Algorithm

  When I first saw the news via Tweets in my Twitter stream that Twitter was doing away with the very thing that broke the news of Twitter getting rid of their Twitter stream, I was concerned. I immediately tweeted out a picture of the infamous fail whale with the hashtag #TwitterRIP. I agreed with…read more

Top 5 Tips on How to Write an Effective Blog Post

Top 5 Tips on How to Write an Effective Blog Post One of my clients recently came to me asking how to write a blog post. He had lots of great ideas but didn’t know how to format them for a blog post. It’s actually a common question that I hear often and one that…read more

How to Get Good Reviews from Customers the Ethical Way

  I recently worked with a client who wanted to improve their customer review scores. While the actual particulars for wanting to improve their reviews were unique as it was tied to a financial reward incentive, the tactics to get the positive reviews can easily be applied to any business wanting more positive reviews from…read more

A Tale of Two Customer Service Experiences

  On the morning of September 27 at 7:40 AM, I had the pleasure of having my normal commute to work being interrupted by another car who felt it was necessary to run a red light and hit my car. No one was hurt and after the police took a report, we were all on…read more

Don’t Fear the Ad Blockers

    With Apple recently revealing that they would enable ad blocking on iPhone’s and iPad’s Safari browsers, publishers and advertisers have been flipping out over the probable loss in revenues as a result. But the reality of it all is that they are the ones to blame. They brought this upon themselves by creating…read more

The Magic Word for Viral Marketing is…FREE!

  Most of us know how ‘Free Shipping’ is a great way to attract more customers and increase sales Online, but did you know the word ‘Free’ in other ways to increase traffic and sales? By using the word ‘Free,’ you could easily increase traffic and buzz about your site and business in just a…read more

How to Advertise on Pinterest without using Pinterest.

  If you haven’t heard about Pinterest yet then you probably live under a rock. And if you aren’t on Pinterest, then you’re most likely a guy as there are more women on Pinterest than men. With visitor traffic up 145 percent since the beginning of the year and close to 12 million users, Pinterest…read more