How to Get More Followers on Instagram

How Do I Get More Followers on Instagram? It’s a common question I hear a lot from small businesses around the Indianapolis area. While you could pay to promote your Instagram account seen by more people and build your followers that way, there are some other ways that won’t cost you anything but time. Build…read more

Four Marketing Mistakes Small Businesses Make

Running a small business is no easy task. There’s always something that needs to be done, you are always working, and the to-do list never seems to shrink. With so much to do, many times the first thing to be put on the back burner is the marketing of the business. As a digital marketing…read more

Lesson Learned from Ad Blockers

  I recently read a research article from GlobalWebIndex titled “1 in 2 Blockers Say Ads are Annoying or Irrelevant” in which they asked 22,000+ ad-blocker users why they block ads. The answers were understandable and I agree with much of them, but does this mean your Indianapolis business should stop placing ads online? Online Ads…read more

How Much Does Social Media & Digital Marketing for Small Businesses in Indianapolis Cost?

  How Much Does Social Media & Digital Marketing for Small Businesses in Indianapolis Cost? Wouldn’t it be great if you knew exactly how much digital marketing services for your Indianapolis small business would cost up front? What if you could go to a Noblesville digital marketing shop’s site and see exactly how much it…read more

3 Marketing Ideas for Virtual Reality (VR)

Virtual reality or VR, seems to be the next big thing for 2016. Last year it was live streaming where we saw Meerkat, Periscope and Facebook Live roll out to the masses. But this year, it seems that wherever you turn, whether it be at CES or SXSW, VR is present in a big way….read more

7 Content Curation Tools for your Social Media Marketing Strategy Part 2

7 Content Curation Tools for your Social Media Marketing Strategy Part 2 – Working with Buffer, Bit.ly and Google Alerts This is the second part of a two-part post on content curation. If you haven’t read Part 1, click here. Content curation is an important part of social media marketing. It is the practice of…read more

7 Content Curation Tools for your Social Media Marketing Strategy Part 1

7 Content Curation Tools for your Social Media Marketing Strategy Part 1 – Working with Feedly and Pocket Content curation is the practice of finding valuable content and sharing it with your social media followers. For instance, a local Noblesville restaurant might want to share a great review of a California Cab that the restaurant…read more

Overcoming Duplicate Content on Franchise Sites

Overcoming Duplicate Content on Franchise Sites A small business owner in the Indianapolis area recently came to me wanting help in getting his site to appear more often in Google search results. SEO or Search Engine Optimization is a common request from many small businesses and there are some straight-forward steps one can take to…read more

Why Reports of Twitter’s Death May Be Premature: The Pros & Cons of the New Algorithm

  When I first saw the news via Tweets in my Twitter stream that Twitter was doing away with the very thing that broke the news of Twitter getting rid of their Twitter stream, I was concerned. I immediately tweeted out a picture of the infamous fail whale with the hashtag #TwitterRIP. I agreed with…read more

Top 5 Tips on How to Write an Effective Blog Post

Top 5 Tips on How to Write an Effective Blog Post One of my clients recently came to me asking how to write a blog post. He had lots of great ideas but didn’t know how to format them for a blog post. It’s actually a common question that I hear often and one that…read more

Millions of Ad Dollars are Riding on the Supreme Court Decision

Actually, it’s not millions but billions of dollars that are riding on the Supreme Courts’ ruling on the Affordable Care Act. According to Brian Wieser, Senior Analyst at Pivotal Research, he said $2.5 billion dollars in marketing and ad spending is riding on the Supreme Court upholding the current law.     If the Affordable…read more

Comcast Punishes DVR Ad Skippers with…Ads

According to FierceCable, Comcast recently filed a patent for technology that would show targeted ads to viewers who skip commercials while watching shows recorded on their DVRs. While this won’t make viewers very happy, it could make Comcast very happy with a new advertising revenue stream.   While it isn’t known when this new technology…read more

“Never stop learning.”

Call it “maturity”, call it “smarts” or perhaps call it “fear”. Whatever it is, I am not the same person I was when I was in school. In school, I just wanted to get by. I wanted to put just enough effort into my work to pass. I wasn’t eager to learn, I wasn’t excited…read more

The Gist of Social Media

The front porch, the fence, the coffee shop, the local bar, the water cooler. These are all places where we go to converse with other people. To share stories, to tell jokes, to talk business, to make friends. Twitter, Facebook, Google+, blogs, Digg, Linkedin. These are all places or site where we go to converse…read more

Reality TV, Social Media & the Big Crunch

The other day while driving to work, I was thinking about the “social media boom” and the popularity of reality TV shows like American Idol and Survivor and how it’s all related and how it’s nothing new in this world. Is this “history repeating itself” or “the big bang theory”? Will this be the “new…read more