How Do I Get More Followers on Instagram?
It’s a common question I hear a lot from small businesses around the Indianapolis area. While you could pay to promote your Instagram account seen by more people and build your followers that way, there are some other ways that won’t cost you anything but time.
Build a Strategy
Some of my favorite Instagram accounts have an apparent strategy to their account with a consistent look, feel and message to every new post. I love following @goosethemarket for their great photos of delicious food and drinks that they are selling. We @rootdigitalmarketing show images with inspirational lines about digital marketing. By staying consistent with your posts and images, people are more apt to follow you.
Follow potential customers and clients. They may be individuals or they may be other businesses like in our situation. Also, follow other organizations around your area if you are a local business. And if your clients are individuals, seek them out and follow them. You can find them by going to other Instagram accounts that they may follow. For instance, if you’re a restaurant in Noblesville, you may want to follow those who follow other restaurants, bars, organizations and businesses in the Noblesville area. The most important thing is to interact with them. Like their posts. Comment on their posts. And if they like what you are posting, they may end up following you.
While people may find you by searching for your products or services, or from you following them, or from you commenting or liking posts from accounts they also follow, I find we get a lot of followers and impressions from the use of strategic hashtags. When we post a new image with an inspirational line about marketing, we use hashtags like #marketingtips, #digitalmarketing, and #smallbusiness. We find many Instagram users tend to filter posts with hashtags and find us that way. Some like our post and some choose to follow us so they don’t miss any future posts. If you are an ice cream shop in Carmel, you may want to use #icecream, #Carmel, #Indiana, and #yummy as hashtag options. You can also get an idea of potential hashtags by looking at your competitor’s posts as well as trending hashtag lists.
Stay on a Schedule
As part of your strategy, it’s important to set a schedule of when to post to Instagram. You want to post regularly so you can keep your business at the top of mind for your current followers as well as attract new followers consistently. You could post once a day, twice a day, three times a week, or at the very least, we recommend once a week. Unlike Twitter, you will find that people will discover your old Instagram posts usually as a result of a hashtag search or as a result of finding a new post and looking to see what you’ve posted in the past. So the more you post and the more you stay consistent with your strategy, schedule and theme, the more followers and likes you’ll get.