How to Get More Followers on Instagram

How to Get More Followers on Instagram

How Do I Get More Followers on Instagram?

It’s a common question I hear a lot from small businesses around the Indianapolis area. While you could pay to promote your Instagram account seen by more people and build your followers that way, there are some other ways that won’t cost you anything but time.

Build a Strategy

Some of my favorite Instagram accounts have an apparent strategy to their account with a consistent look, feel and message to every new post. I love following @goosethemarket for their great photos of delicious food and drinks that they are selling. We @rootdigitalmarketing show images with inspirational lines about digital marketing. By staying consistent with your posts and images, people are more apt to follow you.

Follow Others

Follow potential customers and clients. They may be individuals or they may be other businesses like in our situation. Also, follow other organizations around your area if you are a local business. And if your clients are individuals, seek them out and follow them. You can find them by going to other Instagram accounts that they may follow. For instance, if you’re a restaurant in Noblesville, you may want to follow those who follow other restaurants, bars, organizations and businesses in the Noblesville area. The most important thing is to interact with them. Like their posts. Comment on their posts. And if they like what you are posting, they may end up following you.

Uses #Hashtags

While people may find you by searching for your products or services, or from you following them, or from you commenting or liking posts from accounts they also follow, I find we get a lot of followers and impressions from the use of strategic hashtags. When we post a new image with an inspirational line about marketing, we use hashtags like #marketingtips, #digitalmarketing, and #smallbusiness. We find many Instagram users tend to filter posts with hashtags and find us that way. Some like our post and some choose to follow us so they don’t miss any future posts. If you are an ice cream shop in Carmel, you may want to use #icecream, #Carmel, #Indiana, and #yummy as hashtag options. You can also get an idea of potential hashtags by looking at your competitor’s posts as well as trending hashtag lists.

Stay on a Schedule

As part of your strategy, it’s important to set a schedule of when to post to Instagram. You want to post regularly so you can keep your business at the top of mind for your current followers as well as attract new followers consistently. You could post once a day, twice a day, three times a week, or at the very least, we recommend once a week. Unlike Twitter, you will find that people will discover your old Instagram posts usually as a result of a hashtag search or as a result of finding a new post and looking to see what you’ve posted in the past. So the more you post and the more you stay consistent with your strategy, schedule and theme, the more followers and likes you’ll get.

Why Reports of Twitter’s Death May Be Premature: The Pros & Cons of the New Algorithm

Reports of Twitter’s Death May Be Premature-

 

When I first saw the news via Tweets in my Twitter stream that Twitter was doing away with the very thing that broke the news of Twitter getting rid of their Twitter stream, I was concerned. I immediately tweeted out a picture of the infamous fail whale with the hashtag #TwitterRIP. I agreed with most of the other Twitter fans that Twitter was becoming Facebook where they determine what each user should see in their timeline/stream based on past user behavior.

What Will You See Now?

Much like Facebook, the tweets one sees will be based on whether you’ve liked a tweet, retweeted a tweet, or clicked on a link in a tweet of a Twitter profile in the past. The more you interact with the other person or company, the more of their updates you will see. This will also mean that businesses will most likely have to start spending money to promote their tweets in order to ensure their followers see them. This is bad news for advertisers and perhaps good news for Twitter users as they will only see the best content in their Twitter stream.

Why the Algorithm Hurts Twitter.

But…the problem is that Twitter is popular for its always-on stream of Tweets. It’s usually Twitter that is first to break any news and it’s usually Twitter that is the most embedded into the big stories around the world because of this instant, always on, easy to digest stream of news. And with the rise of the hashtag, it’s been even easier for users to immerse themselves in the story as it happens. But if you put an algorithmic filter onto the stream, suddenly what made Twitter so popular is gone. But perhaps it is not. Perhaps we were too early to hammer the last nail in Twitter’s coffin.

This new algorithm for the Twitter stream is rolling out as an opt-in for users. If you want to use it, you should be able to turn it on in your settings under the ‘timeline’. On the Android app, it says “Show me the best Tweets first” with a box to check. Besides the fact that it is opt-in, I’ve also heard that by refreshing your stream, it will resort back to the classic chronological timeline. So unlike Facebook where you can’t turn off the algorithm, you can not only choose not see the new algorithm timeline or you can default to the chronological timeline by refreshing the timeline. On the Android app, you can refresh the timeline by dragging the top of the timeline down to refresh.

What Will Happen with Twitter.

It’s still too early to judge whether Twitter users like this new tweet stream or not. It’s also not really breaking news in that Twitter has been experimenting with this type of tweet stream for a while. It reminds me of the “While You Were Away” feature, just more robust hopefully. I do wonder if they are trying to compete against third-party Twitter apps like Nuzzel which shows you the most shared content on Twitter based on those you follow. If you haven’t tried Nuzzel, I highly recommend it. In the next few weeks, I’ll talk more about Nuzzel as well as some other great tools for digital and social media marketing.