How Much Does Social Media & Digital Marketing for Small Businesses in Indianapolis Cost?

How Much Does Social Media & Digital Marketing Cost?

 

How Much Does Social Media & Digital Marketing for Small Businesses in Indianapolis Cost?

Wouldn’t it be great if you knew exactly how much digital marketing services for your Indianapolis small business would cost up front? What if you could go to a Noblesville digital marketing shop’s site and see exactly how much it would cost for an AdWords campaign? Or how much it would cost to manage your social media profiles on Twitter, Facebook and Instagram? Or how much it would be for a blog post each week to drive more organic search traffic to your website? I would say that would be pretty great…which is why we did exactly that at Root Digital Marketing.

Small Footprint. Big Ideas.

Root Digital Marketing was started in Noblesville to provide affordable digital marketing services to small businesses in Noblesville, Carmel, Fishers, Indianapolis, and surrounding areas. We bring our years of experience and skills working with major marketing, advertising, SEO and digital agencies to small business owners without the exorbitant fees. We do this by staying streamlined and efficient. We don’t have gourmet coffee machines or pool tables or a masseuse on staff. We’d love that but we’d have to raise our fees and our clients don’t want that because they won’t benefit from a pool table.

So what are our fees? Let us show you below.

Digital Marketing Services Costs:

Blog Post (300-500 word)                                                                   $75-100

Email Newsletter                                                                                  $125

AdWords Set-Up (one-time fee)                                                         $150

AdWords Management                                                                       $100 + 10% of Ad Budget per month

Social Media Management (per profile)
Includes: monitoring, following, replying, curating, promoting

2-3 Weekly Status Updates                                                                 $150 per month

Daily Status Updates                                                                           $275 per month

Analytics Set-Up (one-time fee)                                                          $100

Site Analytics, AdWords Analytics, Search Analytics, Social Analytics Includes with relevant services above.

 

And here are some digital marketing packages that we provide to our clients:

Seedling Package:

2 Blog Posts Per Month
2-3 Weekly Status Updates – One Social Media Profile
Monthly Email
Site Analytics & AdWords Monthly Reports

$500 per month

Roots Package:

4 Blog Posts Per Month
2-3 Weekly Status Updates – Two Social Media Profiles
Monthly Email
Adwords – $300 Ad Budget
Site Analytics & AdWords Monthly Reports

$1,00 per month

Bloom Package:

4 Blog Posts Per Month
2-3 Weekly Status Updates – Three Social Media Profiles
Monthly Email
Adwords Ad Budget $600
Site Analytics & AdWords Monthly Reports

$1,500 per month

 

And there you have it. We will be updating the services and the prices as we continue to evolve and grow alongside the world of digital marketing. If you do not see something , just give us a ring and we will either do it for you or introduce you to someone in our network that can help you. And if you see a social media or digital marketing service that you have been seeking for your small business in the Indianapolis area, then what are you waiting for? Give us a ring today and we’ll start growing your business tomorrow.

How to Advertise on Pinterest without using Pinterest.

 

If you haven’t heard about Pinterest yet then you probably live under a rock. And if you aren’t on Pinterest, then you’re most likely a guy as there are more women on Pinterest than men. With visitor traffic up 145 percent since the beginning of the year and close to 12 million users, Pinterest is the hot new social media site right now. And because of this, businesses and their brands are trying to figure out how to leverage Pinterest. It seems an advertising agency in Israel has figured one unique way to leverage Pinterest.

 

Smoyz, an ad agency out of Israel, created a Pinterest campaign for their client Kotex. While many businesses are pinning their products and ideas on Pinterest for others to share, Smoyz took a different approach. They created “Woman’s Inspiration Day” for Kotex and then went to Pinterest to find 50 inspiring and influential women. They then studied their boards and their pins to discover what inspires them. Once they figured out their individual inspirations, they then bought or created these inspirations based on their pins and sent them a customized gift box containing their inspirations along with a box of Kotex. The results were surprising but yet expected. All 50 women not only pinned the gift boxes and the items on their Pinterest boards, they also posted the pictures and talked about the gift boxes on Facebook, Twitter and even Instagram. Smoyz recorded 2,284 interactions with an unbelievable 694,853 total impressions.

 

So if you want to build brand awareness on Pinterest or any other social media platform, you have to create a buzz worthy idea that will make your consumers talk and talk and talk about it. Through a simple idea of presenting 50 women with things that they love and that inspire them, Smoyz and Kotex created a lot of buzz with a small investment.

 

The reason why Smoyz and Kotex were so successful is that they listened to their customers and gave them exactly what they wanted. And with Pinterest, that’s not that difficult to figure out since the basis of the site is for people to share what they love and what inspires them. Sometimes the simplest of sites and the simplest of ideas can end up being huge as Smoyz proved.

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The Gist of Social Media

The front porch, the fence, the coffee shop, the local bar, the water cooler.

These are all places where we go to converse with other people. To share stories, to tell jokes, to talk business, to make friends.

Twitter, Facebook, Google+, blogs, Digg, Linkedin.

These are all places or site where we go to converse with other people. To share stories, to tell jokes, to share pictures, to talk business, to make friends. These sites are the Online coffee shop, the Online water cooler, the Online bar. This is what social media is.

French Opera House, New Orleans, 1871. "L...
French Opera House, New Orleans, 1871. “Loges Grillees”, latticed stalls which could be shut or opened for privacy or to socialize. (Photo credit: Wikipedia)

This is social media.

Social media gives you a great opportunity to get out there Online and talk with (not talk to) thousands of people as a friend and fellow human being first and as a business, product and/or brand second.

People trust those they know. Those they like.

Tell jokes, reply to questions, share something funny that happened on the way to work; the more you converse, the more the people will get to know you and hopefully like you as a friend and as their future sheriff.

The other side of the coin.

People will talk bad about you, false accusations will be written about you. People will praise you. They’ll spread the love, they’ll spread the hate. People will talk about your competition. The key is to know about it as it happens and respond accordingly. The key is to listen. This is social monitoring.

Listen first, talk second.

Social monitoring is probably the most important part of any social marketing effort. The idea is to listen to what is being said about you and your competition and be able to take action. Whether it is a comment on a blog, a Twitter post, a remark on Facebook, a video, or a picture; you need to have the right listening tools to respond in an efficient and timely manner.

Get out there and talk.

That’s the gist of social media and social monitoring. It’s a big, complex world that changing every day, but the core, fundamental idea of it all is talking, conversing and listening. So get out there and talk with your fellow human as they get to know you, your company and/or your brand better.

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